Linkedin offers us massive opportunities. This tool was built especially for those in B2B but now anyone can use it for any cause.
Linkedin was typically started with a goal to help people who are looking for jobs. Users used this platform to submit their resumes, connect with other people they already knew, and finding jobs that are relevant for them.
Now, people have started reaching out to make new connections. It has become a way to interact with other people with the same interest and also with others.
Linkedin has become a content platform, people have shifted from one-to-one connection to publishing new content to this platform and hence growing the organic reach.
1. Engage with others - Engaging with other people makes you more visible and also puts you in a position where you become a part of the community.
For instance, find relevant posts on Linkedin for your business and leave in your comments in there. Make sure that your comments cannot be spam. Before posting any comment try to understand the content you want to engage with, think, and then comment with proper substance so that it can gain someone’s attention.
How to find a post to engage?
2. Turn your company page into a lead generation page - So as to make leads from LinkedIn, you must be strategic. Leads don't simply fall into your hand. You need to work hard to get them.
The most ideal route is to transform your business or organization page into a lead generation page. This needs to be different from the company’s typical page that contains all sort of basic information and facts about the company.
Your company page is a path for LinkedIn leads to visit your real organization website. Structure your company page in such a way that it leads up to a conversion action. The conversion action is a click-through to your website, either in the company description or your recent updates.
3. Publish and promote your business - Producing and publishing content on Linkedin has grown rapidly over the days - especially with Linkedin organic reach.
A Hero video is a marked video that will assume a key job in characterizing what individuals think about your organization. Also, whenever done right, it could change the direction of a business.
4. Be the “TV SHOW”, not the “COMMERCIALS” on the TV SHOW - This means that instead of trying to sell your product to the people, try bringing some value through either entertainment or education. Try to find out what exactly your customers are finding for themself. There are too many companies trying to sell their service and product on Linkedin. If you want to stand out then try focusing on building a relationship by offering value, build your reputation and brand loyalty and let people come to you instead of you chasing them
For advertisers, LinkedIn is a rearing ground for brand awareness. They should begin thinking beyond this essential strategy and spotlight on how they can transform leads into customers. This can only be possible if they apply the entire funnel to any social plan and consider how buyers engage on each platform. By exploring the tools LinkedIn brings to the table, distributing the correct substance regularly, and looking for relationship-building openings, advertisers will start to see quantifiable outcomes.